Employer Brand Strategy

Attract, Engage, Acquire and Retain the Talent You Need

In the Best of Times, Attracting and Retaining Top Talent is Difficult and Costly. For Many Employers, Now is Not the Best of Times.

68% of HR Professionals Report Having Difficulty Hiring.

Social Media Ensures That Your Story Will Be Told—even if That Story is Unfavorable.

Nearly 70% of Workers Feel Unvalued at Work.

An Aging Workforce Means a Massive Shift in Demographics, Perceptions and Needs.

Competition for Talent Has Never Been Stiffer.

There are currently More Jobs Available Than Workers to Fill Them.

Alaant Employer Brand Strategy

Employer Brand Strategy helps you be a better employer. Better employers are more profitable.

What happens when an employer is perceived as a great place to work and delivers on that promise? Well, the quality of job applicants increases. That employer gains a meaningful recruiting edge over their competition. Recruitment costs decrease. Attrition is reduced and employees feel a greater sense of pride and ownership.
What is employer brand strategy?
A solid Employer Brand Strategy is a comprehensive plan to improve the perception (and reality) of your organization as an employer—to deliver incredible candidate and employee experiences at every touchpoint.
How to attract the best employees
Employer Brand Strategy will give your organization a strategic advantage, enabling you to attract, engage and retain the talent you need to meet your long-term objectives.

So, Where to Start?

Start with us. We’re Employer Brand Strategy experts. And, our partnership with id29—a brand strategy agency with 15+ years of experience—brings even more resources and expertise to the table.
Alaant and id29 work together on employer brand strategy

EBS Success Stories

become an attractive place to work

Michael helped us define who we are (and need to be) as a brand and employer; what makes us such a unique and vibrant place to develop a career. We leverage that work to make this a more attractive, and more engaging workplace.

~ Bob Philion
President, PUMA North America

give employees one vision

id29 has helped us galvanize our employees behind one, powerful brand vision—enhancing our ability to attract and retain the people we need to meet our objectives.

~ Mattison Crowe
Director of Marketing,
Sterling Rope (Biddeford, ME)


Not only has id29 helped us develop our Corporate Brand Strategy and Design, they've been instrumental in articulating our vision, values and character to potential and existing employees.

Attracting and keeping exceptional talent is more important than ever. We've also been a multiple Best Places to Work winner and id29's work has helped us get there.

~ Alison Knowlton
Vice President, Operations,
Bestpass Inc. (Albany, NY)

Contact Us Today to Learn More About Employer Brand Strategy