Employer Brand Strategy: Why Does it Matter?
Employer Brand Strategy
Why is Employer Brand Strategy important? For starters, competition for quality talent is fierce. There are more jobs available than people to fill them. You have to do a lot more than posting on social media or offering fun perks like a ping pong table in the breakroom to attract candidates. Brand and the reputation that goes along with it matter and it’s how you can set your company apart from the rest. Many job seekers are likely to apply to a company that actively manages their brand. A great majority will also read online reviews which absolutely influence their decision to even apply to your company.
When you thoughtfully put in place an Employer Brand Strategy, you are able to more effectively manage your brand experiences through the entire employee lifecycle from the first touchpoint (getting noticed by an applicant) through to the last touchpoint (an exit interview with them after a long, successful tenure with your company).
The ultimate goal of an Employer Brand Strategy is to have true employee engagement. The kind where your employees happily represent your company as brand ambassadors. This requires you to commit to and live out your values and mission daily. An Employer Brand Strategy sets in motion a comprehensive assessment of your business. To make it successful, you’ll need to actively seek out feedback and truly listen to it, embrace criticism and implement suggestions from your employees and customers. When you do this, you can build a leadership team that champions your mission and values and holds others accountable to do the same. This in turn creates a healthy and productive employee culture in which employees know the “why” in their role and feel confident that the company is doing whatever it takes to succeed collectively and collaboratively as a team.
Investing in an Employer Brand Strategy can make a positive impact on your hiring and retention efforts. If you want high performing, happy employees who will readily be brand ambassadors and are passionate about providing improved levels of service to your customers, then not only will your customer base grow so will your bottom line.
Miriam Dushane, Managing Partner, Alaant Workforce Solutions
Miriam is all in when it comes to doing whatever she can to help the area grow and thrive. She is passionate about the work she does helping talented professionals find the right job opportunity and her work in the community is focused on furthering this area as a center for economic growth and vitality. Miriam likes to garden and take care of her pets and animals. She is a member of an adult only skate group where she roller blades every week. She loves the Mets! And she is completely obsessed with vacuum cleaners; she really likes to vacuum and has 6 right now.