Alaant Spotlight: Recinda Robinson of CHEEK by Rez

Alaant Spotlight: Recinda Robinson of CHEEK by Rez
+ About the Alaant Spotlight

The Alaant Spotlight features local leaders and businesses to highlight the great work they are doing in our community, sharing their career advice and/or secrets to success—in their own words. They are the people making a powerful impact for good across our region.

What drives (motivates) you to achieve or strive for greatness every day?

My motivation comes from the interactions I have daily. Whether it be a new contact connection, a new client, a regular client, mentoring, or helping someone with their business.  

Dealing with the Covid lockdown made me more conscious of how I needed to reassess my businesses because clients could no longer visit me and vice versa to assist with their makeup, wardrobe, and styling. So, I started helping clients with enhancing their look and helping them to better stage their homes on Zoom calls. I also did volunteer work, delivering food and masks to families with local organizations. This truly made me know how blessed I am and continue my quest to give back. Whether it be from mentoring or volunteering. I also donate a portion of every sale from my business Cheek by Rez to a nonprofit organization. 

Nothing makes me happier than when someone looks at themselves in a mirror after I've worked with them, and I see that they see their own transformation. They smile brighter, their attitude changes, and they now see just how amazing they are, and for me...that's a great day!

Recinda Robinson

CHEEK by Rez

Beauty for Better 02


About Recinda

Makeup artistry and cosmetics line customized for every age and occasion. Over 20 years of experience in fashion, TV, film, video, and political campaigns makeup, and styling. Services included natural and full glam makeovers, makeup application lessons, personal image, and wardrobe styling and consultations. I can customize your skincare and makeup to suit your skin type and undertones. Clients have included Janet & Latoya Jackson, Mariah Carey, PINK, Robert Plant, Katie Perry, TANK, Tyrese, Cal Ripken Jr, Paul Tonko, and more.


Connect with Recinda on Linkedin

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About the Author

Denise Anderson, Human Resources Operations at Alaant

Denise Anderson, Manager, Talent & Human Resource Operations

Denise loves helping people and organizations find their perfect fit —whether that is helping someone find a dream job or scoping out what role a company needs to fill and finding the right person for them. In her spare time, she likes to keep physically active and this year has competed in two sprint triathlons. Denise has 2 teenagers and has logged many miles over the years following them around the country to watch them compete in their sports events. When she is able to be at home on the weekends, she enjoys being on her boat, especially during the summer.

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