Alaant Spotlight:

Denise F. Horan, Founder and Principal, Integrated Management & Sales Consulting

Alaant Spotlight: Denise F. Horan, Founder and Principal, Integrated Management & Sales Consulting
+ About the Alaant Spotlight

The Alaant Spotlight features local leaders and businesses to highlight the great work they are doing in our community, sharing their career advice and/or secrets to success—in their own words. They are the people making a powerful impact for good across our region.

What qualities do you think are needed to be successful in today’s workplace?

The most important thing you can do to help your career is learn to market yourself as your own unique personal brand. How do you want people to perceive you? 

Whether you are an executive, an actor, a doctor, a sales professional, an attorney or any other profession, it is important to differentiate yourself from others.  You need to spend time thinking about what makes you unique. And then you need to communicate who you are, what you love to do and why you will provide value to an organization, their employees and their customers. 

Here are a few tips to get you started with your personal brand:

  • Promote the professional “you” on all social media platforms.
  • Be conscious of your image in your community.
  • Practice etiquette. Don’t burn bridges – it’s a small world.
  • Be visible in the circles that motivate you to succeed.
  • Be good at what you do and embrace self-development.
  • Network with value for both parties. Build strong relationships.
  • Educate and provide valuable information.
  • Give back – volunteer, donate and help others.

About Denise

Denise Horan, the founder and principal of Integrated Management & Sales Consulting, provides solutions to help organizations grow revenues, find new marketing opportunities and develop effective sales and management leaders.  Denise spends her time coaching entrepreneurs, training sales leaders and teaching business development skills to attorneys and other non-sales professionals.

Most recently, Denise has launched her first book, Stories From The Sales Field, a collection of 60+ interviews from great sales performers.  The book is available at and on Amazon, Barnes and Noble and Chapters Indigo.

Ms. Horan is a graduate of Syracuse University with a Bachelor of Science in Psychology; she also earned a Masters of Business Administration from the University at Albany. Ms. Horan has served as an adjunct professor at The Sage Colleges, trained entrepreneurs for the Entrepreneurial Assistance Program at The Capital Region Chamber of Commerce and for The Smart- Up Program at The Rensselaer Development Center of the Rensselaer County Regional Chamber of Commerce.  In addition, Denise Horan teaches Marketing & Ethics for The Albany County Bar Association and Marketing Your Practice for The New York State Bar Association. 

Denise Horan is a member of The Consulting Alliance, facilitator of The Circle Leadership Group and the founder of the Sales Performer’s Club of the Capital Region.   Denise Horan serves on the board of the Women’s Employment & Resource Center. Horan is a member of The Executive Women’s Golf Association/ LPGA Amateurs and has served on their board for most of her 18 year membership.

Horan has been recognized by the YWCA for advancing the empowerment of women, by the Stakeholders as Volunteer of the Year, The Women’s Employment & Resource Center as a pearl of wisdom and empowerment and by The Capital Region Chamber of Commerce as a Women of Excellence.

Denise F. Horan

Founder and Principal

Integrated Management & Sales Consulting

Connect with Denise on Linkedin

About the Author

Denise Anderson, Human Resources Operations at Alaant

Denise Anderson, Manager, Talent & Human Resource Operations

Denise loves helping people and organizations find their perfect fit —whether that is helping someone find a dream job or scoping out what role a company needs to fill and finding the right person for them. In her spare time, she likes to keep physically active and this year has competed in two sprint triathlons. Denise has 2 teenagers and has logged many miles over the years following them around the country to watch them compete in their sports events. When she is able to be at home on the weekends, she enjoys being on her boat, especially during the summer.

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